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About Us

Sāmoa Capital Radio (SCR) is Aotearoa New Zealand’s pioneering Samoan and Pacific Island radio station. Operated by Si’ufofoga ‘o le Laumua Trust, we are proudly registered with the New Zealand Companies Office and the Charities Commission.

Since our founding in 1992, SCR has stood as a cultural and community cornerstone—dedicated to preserving the Samoan language, identity, and values while empowering our people through media.

Our Vision & Mission

Vision: To be the leader in Sāmoan broadcasting in New Zealand (‘Ina ‘ia ta’itā’ia Fa’asalalauga Fa’a-Sāmoa ‘i Niu Sila)

Mission: To entertain, educate, inform, forewarn, and culturally and spiritually grow Sāmoans living in New Zealand through the use of their language. (‘E fa’afiafia, a’oa’o, fa’ailoa, lapata’i ma fa’aolaola tū ma aganu’u ‘a Sāmoa fa’atasi ma le soifuaga fa’aleagaga ‘e ala ‘i le fa’aaogāina ‘o lana lava gagana.)

Our Story

Sāmoa Capital Radio began in 1991 with short-form Samoan programming in Wellington, aimed at helping Samoan migrants stay connected to their language and heritage. On 29 June 1992, SCR was officially launched by New Zealand’s then Deputy Prime Minister Don McKinnon, with a live phone address by Samoa’s then Prime Minister Tofilau Eti Alesana—speaking from Apia during what was a Sunday morning in Samoa.

This historic event marked the birth of New Zealand’s first Pacific Island radio station, giving Samoans their own dedicated media voice and platform for identity, culture, and connection.

Broadcasting Journey

SCR broadcast on the 783AM frequency from 1992 to 2017, reaching communities across the lower North Island and upper South Island—from Taupō to Christchurch. In 2017, we moved to 106.1FM in the Wellington region via Wellington Access Radio, offering enhanced clarity and accessibility for our core audiences.

Today, we broadcast:

  • On 106.1FM in Wellington
  • On Facebook Live with 41,000+ followers
  • Via YouTube with 10,000+ subscribers
  • Through streaming platforms connecting audiences worldwide

Our Community Impact

Wellington is the heart of SCR and home to over 28,000 Samoan New Zealanders (2023 Census). Our voice, however, echoes far beyond the capital city.

We have active and engaged listeners from:

  • Christchurch
  • Waikato
  • Napier-Hastings (Hawke’s Bay)
  • Dunedin
  • Auckland
  • And other regional and rural areas where Samoan families, youth, and elders stay connected through our digital broadcasts

Through these platforms, we maintain daily relationships with thousands of Samoans—offering a sense of home, heritage, and hope.

Our Programming & Partnerships

SCR provides a wide range of high-quality, culturally rooted content. Our regular programming includes:

  • Health & wellbeing programmes in partnership with government and community agencies
  • Education-focused content, supporting schools, youth achievement, and intergenerational learning
  • Social services awareness, offering updates on support services for families and individuals
  • Civic education, covering local and national affairs, including local government elections, Parliament news, and issues affecting Pacific communities
  • Spiritual and cultural broadcasts, supporting faith communities and traditional values
  • Live international programming direct from Samoa

✨ Now Broadcasting From Samoa

With the launch of our new studio in Lalovaea, Samoa, SCR now provides weekly programmes direct from Samoa, including:

  • Up-to-date news (daily)
  • Political developments
  • Community issues
  • Voices from local leaders and everyday Samoans

This milestone allows us to connect Samoans across the diaspora with real-time updates from home. Even listeners in Samoa now tune in to SCR’s digital streams for trusted news and inspiring programming—making SCR a truly transnational voice for Samoans.

Looking Ahead

With over 30 years of continuous service, Sāmoa Capital Radio is entering a bold new era. Sāmoa Capital Radio remains dedicated to our founding purpose—to serve Samoans with integrity, pride, and vision. Our commitment is not only to preserve culture but to help it thrive in new and evolving generations.

Sāmoa Capital Radio—Your Station. Your Language. Your Voice.

Our Board
Our Team